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Donate to WWAV. Help Build the Vision. As a result, people who take the time to read these statements can end up confused about the purpose and direction of the business.
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Some companies also have a values statement , which sets out the values that are most important to the business. For example, one of my clients, the Motor Neurone Disease Foundation, has fantastic mission and vision statements:. I really hope this article has cleared up the difference between mission and vision statements and inspired you to rethink what your company says about itself.
Leadership Vision: The Secret to Leadership Success
If you would like to know more about strategy, KPIs and performance management, check out my articles on:. Bernard Marr is an internationally bestselling author, futurist, keynote speaker, and strategic advisor to companies and governments. LinkedIn has recently ranked Bernard as one of the top 5 business influencers in the world and the No 1 influencer in the UK.
He has authored 16 best-selling books, is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his almost 2 million social media followers and shares content that reaches millions of readers. Toggle navigation.
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Out Now! From the boring to the bizarre At one end of the spectrum you have tired corporate-speak that ultimately says nothing of substance about the business. So what exactly is the difference between the two? This is your opportunity to articulate why the business exists, what purpose it serves, and for whom.
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Your vision statement should create a mental picture of a specific medium-term target and act as a source of inspiration and motivation but in a way that bears some resemblance to reality! See more articles. Download PDF.